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Showing posts with label #seo #seoservices #seocompany #seoagency #internetmarketingagency #delhi #india #usa #uk #canada. Show all posts

Tuesday, 21 February 2017

How to Better Utilize Filters in Magento Sites for SEO Benefit

Magento is a great eCommerce platform, but it has its limitations. Its Layered Navigation feature—which is commonly used by online merchants—can be painful from an SEO perspective. For a serious ecommerce site with thousands of filters and products, Layered Navigation creates loads of terrible URLs with identical page titles, identical descriptions, and near-duplicate (or duplicate) content.

Many of our ecommerce clients use Magento and it’s our job to ensure that their websites remain optimized for search engines despite this fact. So over the years, we have developed Magento SEO techniques that everyone can use—and we are happy to share them with you.

Technical optimization of Magento could become complicated, however it could be done if you have a good understanding of the basics. For this short tutorial, we are going to assume that you have a knowledge of fundamental SEO. Hopefully, these tips help you better utilize filters in Magento sites for improved SEO.

Band-Aid Solution: Block All Layered Navigation Pages from Indexing

If you are completely new to the Magento platform and have no clue how to properly set it up, make sure that all pages created by Layered Navigation are not indexed by Google. This is a quick fix you can do yourself until you are able to learn more, or until you can get an SEO agency to help you. How do you block these pages from indexing? Simply place a noindex tag in the <head> section of all the pages generated through “Filters”.

Use a Layered Navigation Extension

We recommend Improved Layered Navigation by Amnasty, which has helped thousands of online store owners optimize their Magento ecommerce websites’ navigation. This extension lets your customers find exactly the products they need while solving Magento’s common SEO issues.

Do you sell many different brands and want to open all your brands pages for indexing because you think you need them to acquire relevant search traffic? Improved Layered Navigation from Amnasty allows you to build beautiful and easy-to-use brands pages that look just like regular categories. It also lets you to quickly add unique content, META description, CMS blocks, and so on for maximum SEO impact.

Likewise you can allow to open filtered results for indexing, but make them much more search friendly, with optimized URL and unique text.

You can improve the functionality of your filtered pages to apply a combination of several filters for PPC, for long tail keywords, for special deals, etc.

Keep Tweaking

Never lose sight of your main goal for optimizing your Magento site: that is, to give your customers the pages containing the products they came there to see. Regularly review your website especially if you are constantly adding new products.

Are there new search queries you want to rank for? Then keep building pages with filtered products for these queries. The key is to plan way in advance because it takes Google some time to deindex duplicate pages, especially if you have hundreds or even thousands of them. After your website is re-indexed, see how well you are performing in search and fix the remaining duplicate or unwanted pages right away. You might have to change settings, deindex or index pages with filtered results, and do other adjustments based on your SEO data.

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Friday, 17 February 2017

Organic SEO vs. Social Media Marketing: Battle for Traffic

Getting your SEO strategy right is a task in itself, oftentimes you are presented with a plethora of options to expand your online business and oftentimes you end up with a dilemma about investing when and where. Two of the prominent online marketing techniques are Organic SEO and Social Media Marketing. Today we are presenting some facts that we hope will increase your understanding of both concepts and help you deploy them more effectively to the benefit of your business.

There are two things we want to lay out in front of you before proceeding with our explanations:

1. Social media signals rarely if ever influence your site rankings in SERPs

2. The full potential of SEO is unachievable without harnessing Social Media

Let’s take up social media marketing first. In our research we discovered that social media focused blogs easily outpaced the SEO blogs in terms of sheer numbers since they have a targeted set of social media audience. Their integration with popular social sites means that getting a loyal readership is not too difficult for these websites and blogs. Although, it should be kept in mind that getting social media marketing needs some trickery and savviness. The general tendency of a social media user is to like or share content, to make him/her click on your links you need engaging titles and short descriptions that generate interest and prompt a click (tap).

An interesting fact that we found in our research is the role played by social media marketing focused websites in organic search. The top search results consistently ranked SMM focused content at the top. This in part confirms our assertion at the beginning that SMM plays an important role in realising the potential of SEO.

Secondly, taking a look at the SEO optimised marketing blogs and websites; our research churned out high traffic for SEO marketing content with higher number of backlinks and referring domains. Which is in tune with all the research available about the importance of quality links in your content.

However, one thing that stood out was the number of backlinks being generated for marketing SEO through Social Media Marketing content. It seems that social media marketing content is essential in providing visibility to your content online, which in turn helps SEO marketing blogs increase their following. And when SEO marketing content gains more visitors it ends up being shared more and more thus becoming an extended SMM itself. Thus, although SMM alone is not capable of influencing your search performance, it does provide a useful way to increase your ranking anyway by linking your SEO marketing content with the right audience.

At Xtracare IT Solutions, we are constantly trying to provide the best of social media and SEO marketing services for businesses around the world. If you need any assistance in setting up your online business or running an online marketing campaign, list our website and book a free consultation today.

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Monday, 6 February 2017

Why On Page SEO is must for Search Engine Rankings?

When we talk about ranking and traffic for websites, we usually consider SEO, Social Media and Digital marketing techniques. In SEO, we have see mostly people ask for OFF PAGE SEO like link building etc, while they forget that ON PAGE SEO has more or equal importance when it comes to ranking in Google and other search engines.

ON Page SEO is basically optimizing your website for On page factors from meta tags to contents and make it search engine friendly.

On page SEO can be done for every CMS from WordPress to Magento and simple static websites, you will be surprised that with On Page SEO, you can see drastic changes in your Search Engine Rankings.

Here at Submitshop, we optimize your website for following on Page SEO factors:

. Domain and Hosting Analysis

. Http Headers (301, 302 , 202, etc)

. Meta Tags (Title, Description, Keywords for each page)

. <H1>, <H2> and <H3> Header Tags

. Robots.txt

. URL Canonicalization

. Breadcrumb Navigation

. Google Website Verification

. Google publisher page verification

. XML Sitemap Creation and Upload in Google

. Fixing for any malware and outdate software’s

. Clean Source Code (Minimum use of inline CSS and JAVA)

. Google Speed for Mobile and Desktop Version

. Clean search Engine friendly URL’s

. 404 Page fixing

. Google Crawl Issue fixing

. Web site Responsiveness Checking

. Alt Image Tags

. Bold, Strong and Italic Tags

. Keyword Research and Placement

. Back Link Profile Checking

. On Page Social Signals and Social Media Accounts

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Saturday, 4 February 2017

Comparisons between Google and Bing

My last post was about the possibility of Bing knocking Google off the top spot for search engine market share. Since that blog, I have discovered a very interesting tool that will allow you to compare the search results for Google, Bing, Yahoo and Twitter. Mixxr displays the search results of each search engine side by side. Mixxr is a great tool for comparing the results of the top search engines enabling you to make an informed decision about which one you prefer or which is more relevant.

Microsoft are clearly aiming to make a big entrance into the search engine market with Bing, with their big launch at the beginning of the month, their enormous marketing budget and their in-depth market research. Microsoft have recognised that search engine users are not always looking for a website, but often looking for the answer to a question and with Bings unique feature allowing you to view part of a websites content without entering the site, information is provided much more quickly.

Illustrating their long term strategy for Bing, Steve Ballmer (Chief Executive of Microsoft), was recently quoted as saying “I don’t want to over-set expectations. We are going to have to be tenacious and keep up the pace of innovation over a long period of time.”

For the search engine optimisers among us, becoming familiar with Bings algorithms may be necessary in the not to distant future. Bing has already taken a noticeable slice of the UK search engine market, overtaking Yahoo and Ask with a 3.15% market share already. We could soon see the use of Google and Bing become fairly evenly split creating the need from an SEO perspective to consider your positions within two search engines with slightly different algorithms.

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Friday, 3 February 2017

Why SEO Campaigns Need To Be Evaluated By Their Conversion Efficiency

Undoubtedly a successful website is one that is able to drive traffic towards itself. However, one does come across numerous instances of sites that attract a lot of traffic but do not have conversions to match. When we say “conversion”, it does not necessarily have to be sales resulting in the generation of revenue but also includes the successful outcome of the intention of the CTA that could range from an email newsletter subscription signup to a request for a demo or just about any other action desired from a visitor to the site.

Visitor Flow Tracking Is Vital

Visitor flow is the way a visitor visits different pages on a website and the sequence they follow. The tracking of this flow is important because it can give you a general view of how the visitor is processing information on the website and where the site provides stopping points. This sort of an insight is crucial because you will be able to discover the points at which there are bottlenecks or halting points and how to connect them so that more conversions take place.

Tools for Tracking Visitor Flow

A simple way of monitoring the flow of visitors is by using Google Analytics. Another effective way of tracking visitor flow is to set goals up in Google’s Admin tab. Either a single page can be set up as a goal or even pages in a funnel, which is defined as the steps leading up to the goal. An example of a typical funnel is product page – shopping cart – checkout. Once the goal is set up, it can be tracked under Conversions – Goals. Once the funnel is established, you can see how the visitor is progressing to the end or leaving at any particular stage.

However, the CEO of the leading provider of bulk email marketing services in Delhi is of the opinion that while such tracking can give you a general idea of visitor flow, you need to appreciate that there are a number of other factors affecting conversions, such as confusion regarding what the next step should be.

The Difference Lies In Gaining Insights into User Behavior

The reasons why your site is not able to get the vital conversions can also be revealed by obtaining visitor feedback as they navigate the site. Gathering insights from users in real time can be really shocking at times butis extremely informative. To understand if there is indeed a pattern that can be established, it is best to have the site navigated by multiple users rather than just one.

This sort of testing can be done through specialist sites like xtracareit.com that take the required user demographics and track the flow of visitors fitting the profile. A useful feature is that you can actually set up goals for your visitors and see how well they fare as they attempt to carry out certain specified transactions like a purchase or an email newsletter signup. You can even request for feedback on specific aspects of your site and use the responses to determine what changes need to be done. By using another test site by the name of xtracareit.com, you can administer a simple test that asks a user to look at a particular design for just five seconds and answer a number of questions. The responses you get will enable you to design a user experience that is better and geared towards promoting conversions once the users land up on your site.

Conclusion

Even the best SEO campaign will only suffice to get the users to visit your site but the traffic does not always correspond to sales conversions. Vital to the purchase decision is the emotion of the user that is very closely linked to the user experience. When users are not clear about what is expected of them or cannot figure out what to do to achieve an outcome, it can lead to frustration and they will leave the website. This underlines the importance of allocating sufficient resources to promoting sales conversions rather than just traffic when strategizing an SEO campaign.
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Tuesday, 31 January 2017

10 must have skills of today’s digital marketers

The work of digital marketers is all about knowing the new web paradigms and how to make full use of it. He must have the capability to interact and collaborate with various channels of the social and digital media. The role of digital marketers also require creating media planning, strategies raises questions and knows the pros and corns of posting on Facebook Twitter or Instagram. He must know how to make necessary changes and set priority for over all development of the organization. In short it’s a blend of multifarious role that is interlinked with various channels of social media. So, what are the real role and skills of digital marketing professional let’s see it in detail?

1.Analytical abilities
The digital marketers must have the ability of reviewing and analyzing the plans and offers that help in identifying various opportunities available in delivery your services to various channels of social media and marketing. This way you can build a strong customer relationship.

2.Superior PR Skills.
The digital expert must have excellent PR SKILLS so that he can build a strong relation with the consumer and the potential client for companies’ future growth. As a marketer, you have to interact with clients, staff members, brand evangelists, bloggers, media representatives and more.

3.Familiar with SEO
The digital marketer must be familiar with all the tips and tricks of Search Engine Optimization (SEO) which is widely believed to support paid search. He also has the ability to use right keyword so that it can bring traffic to website.

4.Managing social media
The marketers must have the quality of integrating the organic presence of the brand with paid campaigns.

5.Strategic Planning Skills
The marketers must be efficient to do strategic planning so that the company doesn’t have to invest more with the change in technology and price this led to more growth, retention of client and proper felicitation of services.

6.Know the many facets of content marketing.
The digital marketers must know what kind of content is suitable for which media and which content is generating what amount of traffic for fetching the business for long run. It includes videos, info graphics, podcasts, and infomercials.

Long term vision

7.
The marketers must possess the ability to see the future and have the ability to do necessary changes so the planning and organizational goal won’t be affected by any small of big market changes.

8.Knowing Google Ad Words and Bing
The marketer must be familiar and able to compete with other paid search which is more on the top priority for businesses growth and improving existing demand.

9.Effectively analyzing data
Tracking what websites for business growth is yet another people important characteristic of digital marketers.

10.Email marketing and marketing automation
Email marketing is one of the fast growing concepts of promoting business to any corner of the world. Thus, the digital marketers must know the value of right planning and execution of these services.
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Friday, 27 January 2017

The Difference Between Direct Marketing and Digital Marketing

Direct marketing is a form of advertising in which companies provide physical marketing materials to consumers to communicate data about an item or services. Coordinate promoting does not include commercials set on the internet, on television or on the radio. The types of direct marketing-Brochures, Catalogue, Fliers, Newsletters, Postcards.

Let's see the difference between Direct marketing and Digital Marketing.-

Digital Marketing is the promotion of brands, products, and services through a large variety of digital media channels and social media such as Facebook, Twitter, Linkedin, Google Plus, Instagram, and PPC. In the world of technology, digital marketing services are changing the face of business which has a significant impact on how the consumer behave socially and how we do business so that we adapt the era of marketing and communication without any fear of losing them.

Digital Marketing is the most modern way of marketing your business. It brings in positive impact over direct marketing. Digital Marketing Service give your business to larger audience exposure at an affordable price, unlike traditional marketing.

The benefit of Digital Marketing are:-

Global reach

Lower cost

Excellent results

Improved conversion rates

Increase Revenue

Drives traffic

Directly connected to customers

High ROI conversion rate

Search Engine Optimization is arguably the most cost-effective digital marketing technique, but also the most challenging to get it right. A focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way.

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Saturday, 21 January 2017

LAW OF SOCIAL MEDIA MARKETING IN INDIA

Leveraging your web content and Social Media can be very beneficial for your website in terms of customers and clicks.

1. Law of quality Content- Never Post a duplicate content on your website or blog as it could be the reason to block your website in Google Search Engine. “Fresh Content brings Fresh Customers” to your blog or website.

2. Law of Accessibility- Always stays in touch with your audience with commenting and answering.

3. Re-sharing Policy-Always ask your reader to share this information if they do like.

4. Law of Patience-You cannot achieve success overnight so be calm and do efforts to get your goals.

5. Law of listening- Carefully read your blog followers or audience to get complete information related to your blog topic.

XTracare IT Solutions is a leding website designing,SEO,web development company offering its services in Delhi, Noida Gurgaon

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Friday, 20 January 2017

2016 Important SEO Patents from Google

A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well.

Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:

How Google May Map a Query to an Entity for Suggestions

Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.

Answering Featured Snippets Timely, Using Sentence Compression on News

Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.

Google’s Reasonable Surfer Patent Updated

The patent that Google came out with and described how Page Rank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.

Selecting Entities on Sites and Performing Tasks On Them Through Google

This points to the possibility that someone might see an entity on a webpage, be be given an option to interact with that entity, such as being able to make a reservation with a restaurant, or being able to get driving directions to a business.

Machine Learning Inside Google

A patent that describes how Google used machine learning to better perform customer service for their Adwords system.

Ranking Events in Google Search Results

Ranking events in search results could be based upon Page Rank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.

Google Patents Context Vectors to Improve Search

A horse might mean an animal to an equestrian, a tool to a carpenter, or an exercise implement to a gymnast; if a search engine counted up the mentions of a horse in a knowledge base under each type of meaning, it could use those numbers to create vectors that could help it index content based upon multiple meanings of words, and use that knowledge to better understand the meanings of queries; resulting in a smarter search system.

Google News Recommendations and the Google Knowledge Base

Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.

Google to Use Distance from Mobile Location History for Ranking in Local Search

Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.

About Those Changes to the Google Keyword Planning Tool

A Google patent describe changes to the Keyword Suggestion Planner tool from Google.

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.

Clustered Entities in Google’s Search Results

Google might try to understand the different entities that appear in a set of search results and cluster those together.

Sentiment as a Ranking Signal for Entities

Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.

Future Directions for Google Maps?

We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.

How Google May Interpret Queries Based on Locations and Entities

Imagine walking up to a restaurant that you don’t know how to pronounce the name of (on a vacation to another country, maybe), and you search using a phone for the word “reviews” to see reviews about it, and the search engine guesses that you mean the restaurant right in front of you.

How Location May Influence Search Results in Google

Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.

How Google May Perform Entity Recognition

A patent that describes how an entity identification model might work at Google to help it better recognize entities.

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better.

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Thursday, 29 December 2016

How to Get Designed Search Engine and User Friendly Website

Many businesses are seeking for online recognition. It does help them in attracting more and more target customers from far across the world. Certain things play important roles in achieving the desired acclamation when it comes to online business. Good website is definitely one of the most crucial areas where you need to pay attention. Meet all the criteria set by the search engines to allure more users into your site. Appearance does matter. Opt for an appealing website design. An effective and quality web design helps the browser to browse through the page easily and smoothly. Being a web designer you may understand the importance of proper designing of your site. Whenever you design a site you need to follow some effective guidelines. Placing the name and the logo of the website on every page can be very helpful. Make it sure that the logos are linked to the homepage of the site. Remember that these need not to be linked or connected to the current page. Creating a short and simple headline and title for each page may prove to be beneficial. Make it clear and straightforward.

Tips to design website in the best way

For designing the best website design you need to apply some effective strategies. You can improve the rank of your site in the search engine.

. You need to do enough research about your competitors to know in what position they are. Surveying the market is another crucial step that you need to take. You can find different types of sites. Moreover, it gives you the opportunity to check whether their plan is similar to yours or not. Researching about this issue helps businessmen to have a general knowledge about a professional website. It will further help them in designing a quality website.

. After setting the purpose of your site you need to put much effort in choosing the right design for your website. Opt for the best way to feature your service and products t the users. The first thing that will attract the customers is the website design.

Design and Content Guidelines

. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

. Keep the links on a given page to a reasonable number.

. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

. Try to use text instead of images to display important names, content, or links. The Google and other search engine crawler don’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.

. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

. Check for broken links and correct HTML.

. If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

. Keep web page name/URLs very simple and keywords embedded if possible.

. Keep website design simple with clean background and clean font.

. Keep all useful information and links on HOME page and easily reachable from internal pages.

These tips can definitely help you in designing a fabulous website for your business.

Xtracare IT Solutions is an expert in that aspect and our team of professionals is arguably the best in this business. We can provide everything that is necessary to have an eye catching website.

For any other information regarding our web designing service, you can always contact us at the phone number mentioned above or just leave your name and email address in the free consultation form. Our team of experts will contact you at the earliest.

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Tuesday, 27 December 2016

2016 Important SEO Patents from Google

Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:

How Google May Map a Query to an Entity for Suggestions

Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.

Answering Featured Snippets Timely, Using Sentence Compression on News

Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.

Google’s Reasonable Surfer Patent Updated

The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.

Selecting Entities on Sites and Performing Tasks On Them Through Google

Machine Learning Inside Google

A patent that describes how Google used machine learning to better perform customer service for their Adwords system.

Ranking Events in Google Search Results

Ranking events in search results could be based upon PageRank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.

Google Patents Context Vectors to Improve Search

Google News Recommendations and the Google Knowledge Base

Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.

Google to Use Distance from Mobile Location History for Ranking in Local Search

Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.

About Those Changes to the Google Keyword Planning Tool

A Google patent describe changes to the Keyword Suggestion Planner tool from Google.

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.

Clustered Entities in Google’s Search Results

Google might try to understand the different entities that appear in a set of search results and cluster those together.

Sentiment as a Ranking Signal for Entities

Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.

Future Directions for Google Maps?

We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.

How Google May Interpret Queries Based on Locations and Entities

How Location May Influence Search Results in Google

Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.

How Google May Perform Entity Recognition

A patent that describes how an entity identification model might work at Google to help it better recognize entities.

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

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Thursday, 22 December 2016

SMO and SEO ?

Have a look at the below mentioned article to understand from a better perspective and to have better knowledge about the two.

SMO and SEO ?

They are two very favorable and well accepted terminologies these days.

Web masters and bloggers are for whom these terms are referred.

Basically both, SEO and SMO are used for incrementalism for traffic for website.

However, they both differ from each other in many vast ways and they both even use dissimilar techniques to attain their goals. A large number of web-masters these days claim expertise in These two optimization acts.

Their basic and also the dominant authority is to enlarge the number of visitors to a specific website.

The terminology SMO stands for social media optimization. The main motive of SMO is to utilize social media to expand traffic for website. SMO refers to social media optimization. As claimed by Wikipedia, “social media optimization is an easy procedure of increment the consciousness of a brand, event or a product to engender viral publicity by utilizing many social media communities and outlets.

And SEO on the other hand stands for Search engine optimization.

In a search engine, SEO is a procedure that is utilized to ameliorate the brackets of a website.

The terminology SEO is an abbreviation to search engine optimizationas mentioned above as well. It is predominantly acquired that the to get more number of visitors, the website should rank more in various search engines - Example can be GOOGLE etc.and hence it’s the role of an SEO.

Usually people approach or access the website on first initial pages of search-results.

Their purposes are the same, no doubts but their utilities are totally different.

SEO – search engines like google, yahoo, ask, baidu etc.

SMO – social news, bookmarking sites, RSS feeds, blogging sites, social networking sites like FACEBOOK etc.

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Wednesday, 21 December 2016

Should a Startup invest in Paid Ads or focus on Organic Growth?

Since we started Xtracare It, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.

A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.

However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.

This made me think about the all-important question – should a business invest in paid ads or organic growth?

We have worked with several businesses in their SEO strategies. We have also worked with businesses on their Facebook and Google paid ad campaigns. And we have seen tremendous success in both.

I believe that a startup which is bootstrapped, and is not generating any revenue should never opt to work with an external agency in the first place. The reason is simple – you cannot afford to pay an agency at this stage when every buck you spend is seen as an expense rather than an investment. More so, if you are planning for SEO. SEO is a long term strategy. It may take 6 months or so to bring in results. Which means you will have 6 months of continuous cash outflow till you start getting organic hits to your website. Can you realistically afford that?

The irony is, every startup owner understands that SEO is a long term strategy and results take time. And they engage an external agency being fully aware of the timelines for SEO. But they start feeling the heat after 2 months of engagement. And in most cases, they stop the engagement because they start treating it as an expense. Net result – it is a “lose-lose” situation for both parties. The agency loses a client midway. And the startup loses its 2 months of money and time.

What do you in such a scenario?

Focus on quicker forms of customer acquisition. This is where paid ads play a very important role.

A paid ad will get you results almost immediately; whether the result is favorable or not is a different discussion altogether. But most importantly, you are assured of immediate results. For example, if you have an e-commerce website, and you are looking to test if your target customers will actually buy your product online or not, then paid ads will give you immediate results.

Facebook is a very important platform for a startup to take advantage of. Facebook paid campaigns are powerful and you can laser target your audience through your campaigns. You can assign a budget of INR 2000/day to test the success or failure of your campaigns.

I know you will be thinking, spending INR 2000/day is equal to 60K a month! Which early stage bootstrapped startup with ZERO revenue can afford that?

My answer to this is – If you are spending INR 2000/day, you can almost immediately calculate if you are generating revenue>= INR 2000/day. In other words, you can immediately generate revenue through the ads. As long as the revenue is equal to cost, the investment is worth it. And if you are failing to generate any revenue, you can always stop the ads, go back to your heat map data and figure out why customers are not buying your product/service. The feedback loop is quicker and can prevent you from heart burn later on. Spending INR 2000/day for 5 days (resulting in INR 10000) is a smart choice, if you can use this data to fix any potential issues with your website.

Does that mean – All startups should focus on paid channels and not on organic growth?

The answer depends. If you think that you have a product/service for which you can identify the right audience on Facebook, then go for it. If not, and you have to rely on a spray and paint strategy, then Facebook paid ads may not yield great results. For example, if you are in the business of Personal loans, then Facebook may not be the right strategy for you. Because on Facebook, you will not be able to identify customers who are seeking loans at that very moment.

So you may need to rely on Google Adwords as your paid channel. Since Google Adwords are search based, the ads are triggered when someone is looking for personal loan on Google. This makes the ads relevant and chances of the user becoming your customer are higher.

However Adwords present 2 challenges:

1. Low Click Through Rate – Your ad will occupy only 1 position in the Google search result page. A user can still go ahead and click on any of the other paid/unpaid listings. Research shows, only 2% people click on an Adwords result.

2. High Bid Value – A lot of your competing companies may bid for similar keywords which result in driving up the cost per click. As a result, your cost of customer acquisition will be higher.

In case of Facebook paid ads, the cost of customer acquisition is lesser. This is because, you are not bidding for keywords. Rather you are bidding against your competitors who are targeting the exact same demography as you are.

Chances of 2 competitors targeting the exact same demography are quite less. The way you target your audience on Facebook shows how creative and skilled you are with Facebook audience analysis. As a result, your bid value will be lesser as compared to Google ads.

But this does not undermine the importance of Google Adwords as a channel for your paid campaigns. You can still work on the basic math where Revenue is > = Cost. As long as this equation works out, go ahead and implement it. Even if you are not making profits initially, at least your product/service is being purchased by new users. This increases your business reach and your chances of getting repeat purchases and referrals.

I only recommend startups to go for organic growth strategy when:

1. Facebook Ad is not a good option

2. Google Ads is a favourable option but costly

3. You have competency in-house for SEO (or you have enough capital runway)

Conclusion

As a startup, money and time are both in short supply. Therefore invest wisely in avenues which get you results quickly. If you feel an agency is too expensive, then work with a freelancer or hire an intern or do some self-learning to master the art of online paid advertisements. After all, if you rely on online channels for your business growth, then self-learning and becoming an expert in this space will serve you in good stead in the long run.

Source By: Xtracare Business Solutions Pvt. Ltd.

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Saturday, 17 December 2016

Advanced WordPress SEO services to ensure your WordPres blog / website get ranked well on search engines. Expert SEO professionals at work.

WordPress Search Engine Optimization

We know that there is a lot of SEO power built into WordPress but that is not enough to move ahead of your competitors. To actually beat the heat of the competition, you need professional and truly efficient WordPress SEO services ensuring to take your website higher in the search engine rankings. BrainPulse has devised its unique set of WordPress SEO plans based on the objectives of delivering quality, targeted traffic by competently optimizing your WordPress Based Website and taking it much higher in search engines rankings. See what's the best we offer with our WordPress SEO Services.

WordPress SEO Plugins Installation & Configuration :

All-In-One SEO plugin enabling you to edit the Title, Meta Description and Meta Keyword tags for your home page, along with individual pages.

Advanced plugin to render each post and page with meta keywords.

Tags plugin enabling the creation of tag cloud and availability of “similar posts” functionality

Optimizing page Tags and Page navigation

Permalinks

Plugin for Google XML Sitemap creation with auto update functionality

Plugin for Image SEO Optimization

Plugin for Creating the Convenient Sitemap for users

WordPress Template Optimization :

WordPress template optimization is a core activity that our SEO experts perfrom while WordPress SEO services execution:

Optimizing your Titles for SEO

Optimizing the “More” tag text

Creation of Breadcrumbs

Optimizing the content thoroughly

Inserting the main ping services

Other WordPress SEO Activities We Do :

Closing duplicating content via robots.txt

Inserting “Noindex, follow” for archive pages and strictly specify pages that should have the "nofollow" and "noindex" tags

Disabling unnecessary archives

Creating Pagination

Inserting Nofollowing for unnecessary links

Offsite Optimization

Add Social Bookmarking to the WordPress Website

Clear up duplicate content issues

Source By: Xtracare Business Solutions Pvt. Ltd.

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SMO and SEO ?

Wednesday, 21 December 2016

Should a Startup invest in Paid Ads or focus on Organic Growth?

Saturday, 17 December 2016

Advanced WordPress SEO services to ensure your WordPres blog / website get ranked well on search engines. Expert SEO professionals at work.

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Xtracare Business Solutions Pvt. Ltd.

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