SEO and SEM – How do they differ?

Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the other hand, search engine marketing involves PROMOTING a website by increasing its visibility in search engine results pages (SERPs) via optimization and advertising, which means that unlike SEO, SEM includes paid search results.

Even though both strategies are linked, actually they are distinctly different fields with different tactics and goals. Both aim at increased visibility in page results. SEO is about optimizing the websites to get better visibility whereas SEM involves other methods such as PPC advertising to attract more visitors.

. SEO – This is the process of optimizing websites to get free traffic from the search engines. Optimizing a website can bring more chances of ranking higher in SERPs. It involves on-page and off-page tactics.

On-Page – These tactics refer to optimizing pages of the website to make them more search engine friendly. It includes incorporating selective keyword into title tags, meta descriptions, alt tags etc, clean and well formatted page URLs, Google author tag incorporation, optimized page load speed, etc.

Off-Page – This refers the tactics that a website employs to acquire votes from other websites so as to build trust in the eyes of search engines. It includes link building, social sharing signals, social book marking, etc.

Well-implemented, SEO can

. Create consistent traffic.

. CREATE WEBSITEauthority.

. Increase the website value.

. SEM – It is a marketing process with the goal of getting more search engine visibility by getting more free traffic or paid search such as Pay Per Click (PPC) listings and advertisements. These advertising links are mainly purchased from Google (Adwords) and Yahoo (Overture). It relies on creating quick, clear advertisements and tactics such as keywords bidding. The three key aspects to search engine marketing are paid inclusions, traditional ads and Pay-Per-click advertising.

SEM is recommended:

. To generate immediate results.

. To create highly targeted traffic.

. To PROMOTE a limited period offer.

. To optimize non designed sites for SEO.

. To maximize share through clicks.

Even though SEO is slower and broader, it gives high return on investment over long periods of time and encompasses many best practice web design standards. On the other hand, SEM is fast and extremely adaptable. As the search ads can be set up within minutes, most important customers or supporters can be quickly identified and sending them to targeted landing pages can be carried out within just a few hours. Instead of considering them as competitors, businesses count them as collaborators with the primary goal to maximize the amount of relevant and qualified traffic to website.

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Importance Of Conversation Rate Optimization Along With SEO

IMPORTANCE OF CONVERSATION RATE OPTIMIZATION vs. SEO

We as a whole comprehend what a delightful thing a viably Search Engine Optimization website is. Activity streams in from normal pursuit rankings without you spending colossal month to month expenses for pay per click advertisements.

Nonetheless, you additionally realize that site activity is futile unless those guests get to be clients and that is the place Conversion Rate Optimization (CRO) is required. Without Conversion Optimization, all the Search Engine Optimization on the planet will in best case scenario build your movement levels, yet your transformation rate won’t make strides.

Select significant watchwords that will change over

You can start your transformation venture by selecting the privilege watchwords that’ll really change over. However much as could reasonably be expected, search for catchphrases with a tolerable INQUIRY volume that are applicable to your business using Affordable Search Engine Optimization Services. You definitely realize that most watchwords won’t take care of business, with regards to getting clients who will select into your rundown or purchase your product. Your catchphrases ought to have the capacity to bring activity, so you can support and in the long run change over them into clients. For whatever length of time that you comprehend what you’re doing and you’re not pursuing your clients away with superfluous deals offers, you’ll be doing well.

Dissect your CRO opportunities

Past selecting the privilege watchwords, you’ve additionally got the chance to break down your transformation enhancement opportunities. In the wake of selecting the privilege watchwords and improving your pages for them, you need to know whether they’ll change over hunt clients into clients. You must accept your crusade to figure out if it’ll draw in clients, start cooperation or fall level. It’s about looking at the client’s excursion to guarantee that your substance conveys the right esteem to clients who are settling on a buy choice. None of your pages ought to cover with each other.

As it were, whether you need clients to peruse your substance and settle on buy choices instantly, then you must adjust the greater part of your substance appropriately and quit concentrating exclusively on making clients mindful of your product. You may not profit or get email endorsers from your SEO endeavors promptly, yet keep giving endlessly important data and in the long run it will pay off.

CONCLUSION:

Getting activity that converts is totally basic to your survival and development in Conversation optimization. Site improvement alone can’t convey incredible results for your business. You have to not just get clicks, drive natural movement lastly rank in the natural postings, yet you additionally require change over guests into clients. To augment your indexed lists, give careful consideration to the long-tail catchphrases indicating business plan. They’re more significant and characterized when utilized as a part of the pursuit.

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Why We Are Different?

Hello Everyone,

I am Sumit from Xtracare Business Solutions Pvt. Ltd. I am grateful that I and my team are directly involved with online marketing business and we are helping our clients to get more ROI. We have been always researching and trying new strategies to make our clients businesses more successful. Most of the times, we first test several things on our end and if we get good results, we apply it to our clients end. Recently we have done a video promotion in our FACEBOOK channel for our services. If you have liked our page, you may have already seen our video promotion.

Normally people would hire local model(s) to get the promotion done but we hired a foreign model to promote our services to the end users. But that’s not all. We did it differently as we are different than other companies. We are SEO Service Provider. Out of many digital marketing companies, we are ONE! We do everything differently, uniquely and interestingly. We believe in our hard work, dignity, honesty, time management skill and of course efficiency.

We have provided her “Delhi” script in English and finally she delivers everything in “Delhi” so people in this country could easily understand the message from this video.

I was waiting for the result and guess what? It was a huge success. We have already received many PHONE calls, emails, and queries about our work. We have got two new local projects with almost no cost. 

I thought I should share the video and the news with you. Please feel free to check the following URL or you can directly download this video from our Youtube channel. Watch this video at your free time!

Though we are Google Partner, we just don’t want to limit ourselves in Adwords management. We like to PROMOTE our clients businesses in all medium which include SEO, FACEBOOK, Twitter, LinkedIn, Email marketing etc. So feel free to ask me any questions you have and I will be happy to answer your queries.

Finally, we are really thankful to our clients as without them, we couldn’t be in this position where we are today. Thanks for trusting us and taking our services.

Also, I would like to thank all our readers, subscribers and contributors for staying with us and supporting us all the time. It’s much needed and we really appreciate your efforts to make our “BRAND” bigger.

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Combine SEO with other Marketing Channels to Successfully Optimize your Website.

It is 2016 and time for you to gear up the search engine optimization process of your site. Gone are the days when SEO tactics involved only keyword searching, crawling, ranking and link building. With greater competition and more stringent Google SEO updates, you have to ensure qualified visitors to your site. Now-a-days, SEO tactics need to be synced with other marketing channels. You can approach the best SEO company to OFFER you better visibility on Google result pages.

As a business owner, you must have understood the IMPORTANCE of PR, social media and email marketing. Integrating all the marketing channels can help you save resources, money and time.

Let us imagine that you have an upcoming project, by which you want to attract valuable audience base. It can be a product launch. Don’t you think you need to create a plan of action before starting the event? The various marketing sections of the SEO company can decide how each section should combine with each other to formulate effective SEO strategies.

Check out the following combinations of SEO team with different marketing channels to ensure greater success in your business.

# SEO and SEM

The paid search team or the search engine marketing team can search for the correct combination of keywords to shed light on the upcoming event. You have to pay to rank certain keywords on top of search engine result pages.  However, the SEO experts need to communicate their goals to the SEM experts. In the initial stage, your business might face failure by following this method. But, it can also help SEO experts develop better keyword phrases in future.

# SEO and content marketing

The content marketing team can create content for your website page that highlights new launches. It combines with the best SEO company to create effective content. The team makes sure that the content addresses the problems of the audience and OFFERS solutions. The SEO team analyzes the searches made by target audience and the content team creates the content according to that. The content writers use key phrases in their content, so that SEO experts can leverage your company’s position.

Blogs are one of the most active content solutions for a company. They are the perfect way to let your audience know about the OFFERINGS you make and inform how those offerings can benefit the audience. Blog posts consist of keywords suggested by the SEO experts. The topics in the blogs should cater to the interests of the target audience.

Meta descriptions, title tag, an appropriate content length, headers, internal linking and URL are IMPORTANT features of an effective blog post. These features optimize your site, so that you can get better ranks on search engine result pages.

# SEO and PR

As a business owner, you must have realized the IMPORTANCE of social media in increasing traffic to a site. Advertisements and posts on social media attract target audience who visit your site for more information. Let us get back to the product launching event. Your social activities can influence the movement of traffic to your site.

These days, social networling sites like Facebook, Twitter and LinkedIn offer ample opportunity to organizations to reach out to a large audience base. In most cases, social media OFFERS the primary interaction of an organization with its audience.

If you have a specific audience base in mind, the posts should address them. Every time the social media experts make a comment or post anything on the social media, they keep in mind this audience base. When your audience is convinced of your motive, they PURCHASE from your organization.

Search results of brand names generally show the brand’s website and its presence in social media channels. The SEO company experts come together with social media experts to reach out to new audience through social media channels.

# SEO and email marketing

SEO experts team up with email marketers to send emails to all listed audiences and subscribers of newsletters.

Have you tried any of the above-mentioned techniques to increase your site’s visibility? If not, it is time to approach the best SEO company where you can AVAIL holistic services to enhance your site’s online prominence.

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Definitive guide to Seo Tools [Free, Paid and Free Trials]

Why we use SEO tools:

The need of SEO tools can be well understood by an internet marketer. These tools allow users optimize and ENHANCE their pages’ content and help their websites appear on the Top page of SERPs.

SEO tools help users’ in cost-cutting of their website promotion, and furthermore there are other significant points which can’t be overlooked.

The prime benefit of using SEO software is time-saving. They have the ability to perform time guzzling activities in the twinkling of an eye. There is no requirement to devote much time, pinning down competitors’ site, gathering critical data and doing complex CALCULATIONS. These tools can help you to gather precise and current data which is almost nearly impossible to gather by hands.

Another benefit is simplicity. These tools systemize each step of web optimization. These are greatly resourceful even for the beginners as these indeed give advice and support.

Another IMPORTANT facet is multi tasking. It can do various different things at the same time that outcome in better success of web-site marketing.

Furthermore SEO tools eliminate all human eye errors.

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THE DIFFERENCE BETWEEN WEB AND APP STORE SEO

One of the questions that many people ask about mobile SEO is this: Is a separate SEO campaign required specifically for mobile? How is it different from traditional web SEO?

There are some people who will tell you that there is absolutely no difference between mobile and desktop SEO. It’s a topic that will initiate a friendly discussion every time. According to some people, there is no mobile SEO; there is just SEO for mobile search users. However, for us, that’s like saying “oncology doesn’t exist; it is a simple branch of medicine for cancer.”

On the other hand, everyone knows that oncology is medicine’s branch for cancer, similar to mobile SEO, which is a niche within SEO DEALING with SEO for mobile search. This relates to the behavior of somebody using a smartphone to conduct a search. Also, if my doctor thinks that I have cancer, my next step would be to contact an oncologist to help me diagnose, treat and remove the cancer.

Similarly, SEO for mobile sites is done by SEOs, and the webmaster in question may not have an SEO background. Webmasters can apply the general SEO principles relating to the websites accessibility, marketing and relevance to mobile search. However, there are nuances and difference in the optimization of mobile sites which do not apply to desktop sites. Some of them apply more to mobile sites than to desktop sites.

Whenever we discuss web SEO, we are talking about pushing more quality, keyword rich text to make the page relevant to search engines. This applies more to designers for desktop sites in comparison to mobile sites. It also becomes harder to justify typical SEO practices for mobile, like putting at least 250 relevant words of text on a mobile web page.

There are also different mobile site standards due to the many different user experiences. SEOs who apply the usual practices to optimize apps usually fail in doing so. On the other hand, someone who has done mobile SEO will understand the nuances and the problem in a detailed way in ORDER to make a difference.

App SEO or mobile SEO is not about optimizing the mobile sites. It is not about pasting content up on the internet and letting potential customers find it through Google or the other search engines.

According to Google, different mobile algorithms exist to provide an improved mobile user experience. This is one factor that makes a difference in search results for mobile searchers Vs desktop searchers. Higher ranking matters more in the mobile search. This is because the screen gets really small on mobile, meaning that a drop from the 1st to the 4th position of a MOBILE PHONE can mean a drop off of 90% or even more in the CTR (Click-Through-Rate).

In other words, if you’re estimating traffic for your SEO campaigns, you’re not considering the mobile click through rates and the mobile search volume.

A mobile searcher is highly engaged and is less involved in scrolling compared to a desktop searcher. This means that if you don’t have the top spot, you are not really optimizing the website for mobile search.

There are also other differences between what is commonly called the mobile SEO vs the desktop, regular or traditional SEO.

In ORDER to make the process easier, you can consult with one of our experts to handle all aspects of your websites desktop and mobile SEO campaigns. Click Here to contact :+91-880-202-0242!

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WHY SEO IS THE BEST ONLINE MARKETING STRATEGY – ADVANTAGES OF ORGANIC TRAFFIC

Ever since the inception of the internet, everything has gone digital. From connecting with your friends and family to something as simple as ordering a pizza, the internet has had an effect on every aspect of our day to day life. Keeping that in mind, many businesses have decided to go online as well, and just like any business, they need to market their products and websites in order to gain the traction they need.

Digital Marketing Saves Cost:

Seeing the sheer number of people that use the internet today, one can imagine the amount of customers that can be attracted towards a business. The internet, along with the countless advantages it has brought, allows you to market your brand with minimal cost if you know what you’re doing.

Why Use Online Marketing?

Advertising your business through the web has many advantages over conventional forms of marketing. Some of these are as follows:

. You can target a larger audience, even in parts of the world inaccessible or impractical with conventional billboards and flyers.

. It is highly cost-effective.

. You will be able to gain profits more often, rather than having a website that costs you hundreds or thousands of dollars only to see it void of any customer activity.

. At the current rate the internet is growing, you can ensure your business will only further expand, provided you play your cards right.

Search Engine Optimization:

While there are many ways to market your business online, often times, the most affordable one is a process known as Search Engine Optimization, or SEO. What that essentially translates to is a process by which you can make your website appear more often in search engine results.

One major reason why SEO is the best method for online marketing is that most of the people looking for something on the internet start by searching for it through a search engine. This search engine, be it Google, Bing, or Yahoo!, categorizes its results on the basis of which said website or page has more SEO value compared to others. That means that your website could potentially be the top result for a web search, hence driving more and more traffic to your page.

There are many techniques used to increase your SEO ranking, but the most commonly used are:

. Adding certain keywords to your text and website. This increases the chance to have your webpage pop up in a search more often, if it matches the word that is searched for. This can be a very time consuming process that includes keyword research and competition analysis.

. Back linking is a way to connect your page to other pages through links in the articles or in references. This also drives more traffic to your page.

Why SEO is the Best Marketing Strategy:

. It is low-cost compared to other popular methods like Google Adwords.

. It’s a technique that leads to ever-increasing traffic. It may not be instant, but it is definitely quick enough to start providing results.

. People trust Google and its rankings. If your webpage is optimized correctly, Google will show it more often and people will click on your link because a credible search engine is telling them to open it.

. Through SEO, you can be sure that the people coming to your website are coming solely for your product. Google has told them that the product they searched for is on your website, and that will give you a higher return on investment rate than any other service.

. It has been found that 60% of the users using search engines click on the first result that pops up. That result could be your website.

Summary

So there you have it. Investing your money in a good SEO practice will take your business to the next level, where you can be sure of results that always increase and are permanent. Ditch the more expensive advertising techniques, and optimize for the better. To get a Free SEO Analysis, contact us today!

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