How to Get Designed Search Engine and User Friendly Website

Many businesses are seeking for online recognition. It does help them in attracting more and more target customers from far across the world. Certain things play important roles in achieving the desired acclamation when it comes to online business. Good website is definitely one of the most crucial areas where you need to pay attention. Meet all the criteria set by the search engines to allure more users into your site. Appearance does matter. Opt for an appealing website design. An effective and quality web design helps the browser to browse through the page easily and smoothly. Being a web designer you may understand the importance of proper designing of your site. Whenever you design a site you need to follow some effective guidelines. Placing the name and the logo of the website on every page can be very helpful. Make it sure that the logos are linked to the homepage of the site. Remember that these need not to be linked or connected to the current page. Creating a short and simple headline and title for each page may prove to be beneficial. Make it clear and straightforward.

Tips to design website in the best way

For designing the best website design you need to apply some effective strategies. You can improve the rank of your site in the search engine.

. You need to do enough research about your competitors to know in what position they are. Surveying the market is another crucial step that you need to take. You can find different types of sites. Moreover, it gives you the opportunity to check whether their plan is similar to yours or not. Researching about this issue helps businessmen to have a general knowledge about a professional website. It will further help them in designing a quality website.

. After setting the purpose of your site you need to put much effort in choosing the right design for your website. Opt for the best way to feature your service and products t the users. The first thing that will attract the customers is the website design.

Design and Content Guidelines

. Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

. Offer a site map to your users with links that point to the important parts of your site. If the site map has an extremely large number of links, you may want to break the site map into multiple pages.

. Keep the links on a given page to a reasonable number.

. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

. Try to use text instead of images to display important names, content, or links. The Google and other search engine crawler don’t recognize text contained in images. If you must use images for textual content, consider using the “ALT” attribute to include a few words of descriptive text.

. Make sure that your <title> elements and ALT attributes are descriptive and accurate.

. Check for broken links and correct HTML.

. If you decide to use dynamic pages (i.e., the URL contains a “?” character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

. Keep web page name/URLs very simple and keywords embedded if possible.

. Keep website design simple with clean background and clean font.

. Keep all useful information and links on HOME page and easily reachable from internal pages.

These tips can definitely help you in designing a fabulous website for your business.

Xtracare IT Solutions is an expert in that aspect and our team of professionals is arguably the best in this business. We can provide everything that is necessary to have an eye catching website.

For any other information regarding our web designing service, you can always contact us at the phone number mentioned above or just leave your name and email address in the free consultation form. Our team of experts will contact you at the earliest.

Source By: Xtracare Business Solutions Pvt. Ltd.

                   https://www.facebook.com/xtracareitsolution/

                   https://twitter.com/xtracareit

                   https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/

2016 Important SEO Patents from Google

A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well.

Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:

How Google May Map a Query to an Entity for Suggestions

Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.

Answering Featured Snippets Timely, Using Sentence Compression on News

Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.

Google’s Reasonable Surfer Patent Updated

The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.

Selecting Entities on Sites and Performing Tasks On Them Through Google

This points to the possibility that someone might see an entity on a webpage, be be given an option to interact with that entity, such as being able to make a reservation with a restaurant, or being able to get driving directions to a business.

Machine Learning Inside Google

A patent that describes how Google used machine learning to better perform customer service for their Adwords system.

Ranking Events in Google Search Results

Ranking events in search results could be based upon PageRank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.

Google Patents Context Vectors to Improve Search

A horse might mean an animal to an equestrian, a tool to a carpenter, or an exercise implement to a gymnast; if a search engine counted up the mentions of a horse in a knowledge base under each type of meaning, it could use those numbers to create vectors that could help it index content based upon multiple meanings of words, and use that knowledge to better understand the meanings of queries; resulting in a smarter search system.

Google News Recommendations and the Google Knowledge Base

Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.

Google to Use Distance from Mobile Location History for Ranking in Local Search

Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.

About Those Changes to the Google Keyword Planning Tool

A Google patent describe changes to the Keyword Suggestion Planner tool from Google.

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.

Clustered Entities in Google’s Search Results

Google might try to understand the different entities that appear in a set of search results and cluster those together.

Sentiment as a Ranking Signal for Entities

Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.

Future Directions for Google Maps?

We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.

How Google May Interpret Queries Based on Locations and Entities

Imagine walking up to a restaurant that you don’t know how to pronounce the name of (on a vacation to another country, maybe), and you search using a phone for the word “reviews” to see reviews about it, and the search engine guesses that you mean the restaurant right in front of you.

How Location May Influence Search Results in Google

Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.

How Google May Perform Entity Recognition

A patent that describes how an entity identification model might work at Google to help it better recognize entities.

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better.

Source By: Xtracare Business Solutions Pvt. Ltd.

                   https://www.facebook.com/xtracareitsolution/

                   https://twitter.com/xtracareit

                   https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/ 

SMO and SEO ?

Have a look at the below mentioned article to understand from a better perspective and to have better knowledge about the two.

SMO and SEO ?

They are two very favorable and well accepted terminologies these days.

 Web masters and bloggers are for whom these terms are referred.

Basically both, SEO and SMO are used for incrementalism for  traffic for website.

However, they both differ from each other in many vast ways and they both even use dissimilar techniques to attain their goals. A large number of web-masters these days  claim expertise in These two optimization acts.

Their basic and also the dominant authority is to enlarge  the number of visitors to a specific website.

The terminology SMO stands for social media optimization. The main motive of SMO is to utilize social media to expand traffic for website. SMO refers to social media optimization. As claimed by Wikipedia, “social media optimization is an easy procedure of increment the consciousness of a brand, event or a product to engender viral publicity by utilizing many social media communities and outlets.

And SEO on the other hand stands for Search engine optimization.

In a search engine, SEO is a procedure that is utilized to ameliorate the brackets of a website.

The terminology SEO is an abbreviation to search engine optimizationas mentioned above as well. It is predominantly acquired that the to get more number of visitors, the website should rank more in various search engines -  Example can be GOOGLE etc.and hence it’s the role of an SEO.

Usually people approach or  access the website on first initial pages of  search-results.

Their purposes are the same, no doubts but their utilities are totally different.

SEO – search engines like google, yahoo, ask, baidu etc.

SMO – social news, bookmarking sites, RSS feeds, blogging sites, social networking sites like FACEBOOK etc.

Source By: Xtracare Business Solutions Pvt. Ltd.

                  https://www.facebook.com/xtracareitsolution/

                  https://twitter.com/xtracareit

                  https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/

Should a Startup invest in Paid Ads or focus on Organic Growth?

Since we started Xtracare It, we have interacted with loads of startups and entrepreneurs. Some of these entrepreneurs are at their initial stages, bootstrapped and looking to get more customers.

A lot of them have approached us for getting SEO done for their website. Because, it is a well-known fact that SEO is necessary for a business to be discovered by potential customers online.

However as I interacted more with startups, I figured out that there is a common problem between all of them. It is the lack of money as well as lack of time which plagues them. And every startup, in its initial days faces this challenge. Most of them are chasing investors to get their first round of funding. And they only have limited money in the bank to help them sail through till investor money comes in.

This made me think about the all-important question – should a business invest in paid ads or organic growth?

We have worked with several businesses in their SEO strategies. We have also worked with businesses on their Facebook and Google paid ad campaigns. And we have seen tremendous success in both.

I believe that a startup which is bootstrapped, and is not generating any revenue should never opt to work with an external agency in the first place. The reason is simple – you cannot afford to pay an agency at this stage when every buck you spend is seen as an expense rather than an investment. More so, if you are planning for SEO. SEO is a long term strategy. It may take 6 months or so to bring in results. Which means you will have 6 months of continuous cash outflow till you start getting organic hits to your website. Can you realistically afford that?

The irony is, every startup owner understands that SEO is a long term strategy and results take time. And they engage an external agency being fully aware of the timelines for SEO. But they start feeling the heat after 2 months of engagement. And in most cases, they stop the engagement because they start treating it as an expense. Net result – it is a “lose-lose” situation for both parties. The agency loses a client midway. And the startup loses its 2 months of money and time.

What do you in such a scenario?

Focus on quicker forms of customer acquisition. This is where paid ads play a very important role.

A paid ad will get you results almost immediately; whether the result is favorable or not is a different discussion altogether. But most importantly, you are assured of immediate results. For example, if you have an e-commerce website, and you are looking to test if your target customers will actually buy your product online or not, then paid ads will give you immediate results.

Facebook is a very important platform for a startup to take advantage of. Facebook paid campaigns are powerful and you can laser target your audience through your campaigns. You can assign a budget of INR 2000/day to test the success or failure of your campaigns.

I know you will be thinking, spending INR 2000/day is equal to 60K a month! Which early stage bootstrapped startup with ZERO revenue can afford that?

My answer to this is – If you are spending INR 2000/day, you can almost immediately calculate if you are generating revenue>= INR 2000/day.  In other words, you can immediately generate revenue through the ads. As long as the revenue is equal to cost, the investment is worth it. And if you are failing to generate any revenue, you can always stop the ads, go back to your heat map data and figure out why customers are not buying your product/service. The feedback loop is quicker and can prevent you from heart burn later on. Spending INR 2000/day for 5 days (resulting in INR 10000) is a smart choice, if you can use this data to fix any potential issues with your website.

Does that mean – All startups should focus on paid channels and not on organic growth?

The answer depends. If you think that you have a product/service for which you can identify the right audience on Facebook, then go for it. If not, and you have to rely on a spray and paint strategy, then Facebook paid ads may not yield great results. For example, if you are in the business of Personal loans, then Facebook may not be the right strategy for you. Because on Facebook, you will not be able to identify customers who are seeking loans at that very moment.

So you may need to rely on Google Adwords as your paid channel. Since Google Adwords are search based, the ads are triggered when someone is looking for personal loan on Google. This makes the ads relevant and chances of the user becoming your customer are higher.

However Adwords present 2 challenges:

1. Low Click Through Rate – Your ad will occupy only 1 position in the Google search result page. A user can still go ahead and click on any of the other paid/unpaid listings. Research shows, only 2% people click on an Adwords result.

2. High Bid Value – A lot of your competing companies may bid for similar keywords which result in driving up the cost per click. As a result, your cost of customer acquisition will be higher.

In case of Facebook paid ads, the cost of customer acquisition is lesser. This is because, you are not bidding for keywords. Rather you are bidding against your competitors who are targeting the exact same demography as you are.

Chances of 2 competitors targeting the exact same demography are quite less. The way you target your audience on Facebook shows how creative and skilled you are with Facebook audience analysis. As a result, your bid value will be lesser as compared to Google ads.

But this does not undermine the importance of Google Adwords as a channel for your paid campaigns. You can still work on the basic math where Revenue is > = Cost. As long as this equation works out, go ahead and implement it. Even if you are not making profits initially, at least your product/service is being purchased by new users. This increases your business reach and your chances of getting repeat purchases and referrals.

I only recommend startups to go for organic growth strategy when:

1. Facebook Ad is not a good option

2. Google Ads is a favourable option but costly

3. You have competency in-house for SEO (or you have enough capital runway)

Conclusion

As a startup, money and time are both in short supply. Therefore invest wisely in avenues which get you results quickly. If you feel an agency is too expensive, then work with a freelancer or hire an intern or do some self-learning to master the art of online paid advertisements. After all, if you rely on online channels for your business growth, then self-learning and becoming an expert in this space will serve you in good stead in the long run. 

Source By: Xtracare Business Solutions Pvt. Ltd.

                   https://www.facebook.com/xtracareitsolution/

                   https://twitter.com/xtracareit

                   https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/

Advanced WordPress SEO services to ensure your WordPres blog / website get ranked well on search engines. Expert SEO professionals at work.

WordPress Search Engine Optimization

We know that there is a lot of SEO power built into WordPress but that is not enough to move ahead of your competitors. To actually beat the heat of the competition, you need professional and truly efficient WordPress SEO services ensuring to take your website higher in the search engine rankings. BrainPulse has devised its unique set of WordPress SEO plans based on the objectives of delivering quality, targeted traffic by competently optimizing your WordPress Based Website and taking it much higher in search engines rankings. See what's the best we offer with our WordPress SEO Services.

WordPress SEO Plugins Installation & Configuration :

All-In-One SEO plugin enabling you to edit the Title, Meta Description and Meta Keyword tags for your home page, along with individual pages.

Advanced plugin to render each post and page with meta keywords.

Tags plugin enabling the creation of tag cloud and availability of “similar posts” functionality

Optimizing page Tags and Page navigation

Permalinks

Plugin for Google XML Sitemap creation with auto update functionality

Plugin for Image SEO Optimization

Plugin for Creating the Convenient Sitemap for users

WordPress Template Optimization :

WordPress template optimization is a core activity that our SEO experts perfrom while WordPress SEO services execution:

Optimizing your Titles for SEO

Optimizing the “More” tag text

Creation of Breadcrumbs

Optimizing the content thoroughly

Inserting the main ping services

Other WordPress SEO Activities We Do :

Closing duplicating content via robots.txt

Inserting “Noindex, follow” for archive pages and strictly specify pages that should have the "nofollow" and "noindex" tags

Disabling unnecessary archives

Creating Pagination

Inserting Nofollowing for unnecessary links

Offsite Optimization

Add Social Bookmarking to the WordPress Website

Clear up duplicate content issues

Source By: Xtracare Business Solutions Pvt. Ltd.

                   https://www.facebook.com/xtracareitsolution/

                   https://twitter.com/xtracareit

                   https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/

Essential SEO Strategy For Websites

Web business has become more a game of achieving high website ranking instead of doing the core business. Websites are competing with each-other to achieve high search engine ranking but little do they know that customers or visitors as they called in Internet lingo look the other way. But a best SEO company India knows what the visitors need. 

Let’s discuss SEO strategies that work

Write success with good web content

Instead of thinking of shortcuts to climb up the search engine ladder, think of writing good content that interests visitors. Try communicating with visitors through content. Make it as informative and educative as you can and try keeping unnecessary things away from the site. Good content also helps in achieving SEO milestones. 

Ranking effects number of visitors but it isn’t right to write keyword rich content for web crawlers. Write a blog every week to feed the crawlers and in this way improve your website ranking. The process is simple as you only need following the business ethics and avoid high voltage marketing.

Use of back links

Chances are that others will want to link their websites with your site and here you’ve to be careful. Link the sites that are related to your website and disallow the links that aren’t related to your web business. Disallowing links would mean denying votes as Google counts each back link a vote. Tread carefully as the web market is quite slippery. A little mistake could get your website penalized by the search engine.

Social media matters

Google has just started giving weightage to the postings made on social platforms like Facebook, Instagram and Twitter. Now whatever you post on your social profiles will impact your website ranking on search engine. Any SEO agency India can do this job at affordable price. Now you can take advantage of social media in your SEO efforts.

Visit your website like a visitor

The best way to judge market value of your site for visitors is to visiting the site like a visitor. If you hire a SEO company in India, the SEO will visit your website as a visitor to assess real value of your site. The SEO will audit your site to highlight its strengths and find the areas where it needs improvement. 

Be mobile friendly

Number of Smartphones is increasing day-by-day and if you’re doing nothing to leverage the Smartphone popularity then you’re losing customers to your competitors that are mobile friendly. Check whether your website is mobile friendly on Google Mobile Friendly test. Similarly you should invest in SSL certificate to win confidence of your visitors and try making them your customers. 

Choose affordable SEO services India that will save you money. You can find an affordable SEO in India and there are many senior and experienced SEOs working from different cities. They provide services to global clients like you are. Join hands with the SEO that is experienced in optimizing the site like yours. You can easily find cost effective SEO services by looking around.

Source By: Xtracare Business Solutions Pvt. Ltd.

                   https://www.facebook.com/xtracareitsolution/

                   https://twitter.com/xtracareit

                   https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/

How to Find the Best SEO Keywords for Your Business

The key to success in any online venture is dominating the search engines, particularly Google. 75% of all searches are done using Google, a fact which clearly cannot be ignored. One of the most significant elements of a successful search engine optimization (SEO) campaign is keyword research. When you research keywords, you should be looking for the perfect compromise between the level of competition and the relevance to your content. The key words and phrases that you choose to use in the content of your website should be those which receive enough search queries while at the same time not placing you in a situation where you have to compete with well-established sites which already have very high rankings. You’ll never get into the first page of the search results if you choose keywords which compete with sites that receive many thousands of hits per day.

Keyword Research Tools

There are many keyword research tools out there, including plenty of free ones. One of the most popular is the Google AdWords Keyword TOOL. This resource is extremely useful for evaluating important elements of keyword research such as competition and monthly searches both globally and locally. It also tells you the value of any key words or phrases that you search for. New users might find it tempting to go for the most valuable phrases, but this is not the most important factor. If, for example, a keyword has a high value of several dollars per click, but is only searched for a hundred times per month, you’ll never succeed by using it. Likewise, you’re never likely to do well by relying on keywords which are searched for thousands of times per month if there is also a great deal of competition. For example, if you are running a web hosting company, you won’t want to rely on the key phrase ‘web hosting,’ since there are already plenty of well-established companies with high rankings using this phrase. Trying to compete with sites relying on such keywords is completely impractical.

Long-Tail Keywords

Newbies to SEO are often tempted to go for key words and phrases which have hundreds or even thousands of hits per day. It is important to realize, however, that the most popular keywords only account for less than a third of all search results. By contrast, around seventy per cent of search queries are for long-tail key words rather than just a single word.

With long-tail keywords, your SEO marketing campaign has a far higher chance of success, since you can enjoy a far greater degree of versatility. Long-tail keywords are key phrases of three to five words. While there are far fewer search queries, you also have a lot less competition and a more efficient method of targeted marketing.

Let’s say, for example, that you run a website selling a home improvement eBook. The key phrase ‘home improvement’ already has a fairly high amount of competition, although there are still a lot of searches. Using long-tail keywords such as ‘home improvement projects’ or ‘home improvement stores,’ for example, provides better targeted advertising with lower competition.

When it comes to keyword targeting it is always best to be practical but also aggressive at the same time. If you are too timid you will be ranking for keywords no one is clicking on and missing out on potentially highly profitable long tail keywords you could be targeting instead.

Source By: Xtracare Business Solutions Pvt. Ltd.

                  https://www.facebook.com/xtracareitsolution/

                  https://twitter.com/xtracareit

                  https://in.pinterest.com/xtracare/xtracare-business-solutions-pvt-ltd/